Digital Director connecting government to its people

My Work

  • Supervised digital operations at eight state agencies

    Oversaw hiring, public information campaigns, and digital modernization efforts.

    Supervised digital operations

  • Informed content strategy for the governor and pa.gov brands

    Led rapid response and content strategy for election, environmental, and financial issues.

    Election box, solar panel, and dollar bill icons

  • Refined state government's digital footprint

    Audited decades of digital sprawl across state agency social media accounts and domains.

    Illustration of keystones with lines pointing to them

  • Restructured state's domain management policy

    Established one naming convention framework and policy for new commonwealth domains.

    Names of domains above a line and next to pa.gov

  • Developed state's first digital public services map

    Provided residents a digital tool to locate essential state-related resources in their community.

    Bird's-eye view of a map with keystone pins

  • Advised on bilingual public information campaigns

    Advocated for and informed the development of more inclusive digital content and services.

    Illustration of words being translated into Spanish

A Little About Me

I am a civic-minded content creator, digital design advocate, and bilingual communications specialist with nearly a decade of experience helping people, governments, and global events tell their stories and serve their constituents.

I grew up seeking public services.

Today I help public services reach people where they are.

Headshot of Darwin

My Skills

I stand where communication strategy, digital design, public services, and government policy meet.

  • Optimizing services and resources for a digital audience.

  • Leveraging digital analytics, public trends, and policy developments to inform messaging tactics.

  • Establishing enterprise digital design standards across public services.

  • Crafting rapid responses to counter misinformation during crisis.

  • Stimulating action and delivering critical information to key audiences.

  • Monitoring content performance to guide messaging tactics.

  • Optimizing website content for digital audiences.

  • Enhancing the relevancy of governor.pa.gov and pa.gov content.

  • Using best practices in html and graphic design to ensure content is accessible to more users across the digital landscape.

  • Using plain language to make it easier for more people to read, understand, and interact with public services.

  • Designing web and social media graphics using Adobe Illustrator.

  • Utilizing my advance acquisition of Spanish to engage with Spanish-speaking audiences.

Let’s Talk

Use this form to contact me.